Thinking about becoming the owner of a convenience store or gas station? Don't forget to protect your pumps.
As a local sign company, we've been providing custom pump graphics, ADA signage, and dispenser overlays for convenience and fuel retailers for over 28 years. Today, c-store and gas station owners make up over 20% of our customers. Over the years, we began asking our veteran customers why they so frequently needed to replace their product overlays and soda button decals. Their answer? Vandalism.
We were surprised to learn that retailers are forced to spend hundreds or even thousands of dollars each month in order to remove graffiti and replace their damaged LCD or glass display screens. To top it off, it was typically only a matter of days before their newly repaired pumps were defaced once again. When we first developed Dispenser Shield® protective overlays, we wanted to create a product that helps retailers maximize profit with minimal effort. To do so, we interviewed our customers to understand what issues in particular make vandalism so costly for their business. Here's what they said:
No. 1: SERVICE COSTS
Service contracts are expensive. While routine maintenance and the occasional equipment repair is unavoidable, vandalism is one of the most inconvenient sources of service calls in the industry. Frequent and time-consuming, even service contractors resent vandal-related repairs as a waste of time and resources.
Easy peel & stick application can be done by any on-site attendant within minutes, no service calls necessary. Dispenser Shield® protective overlays also reduce the penetration of harmful UV rays by 98%, further extending the lifetime of your equipment and helping to prevent fading, discoloration, and cracked displays.
No. 2: GLASS REPAIR
In addition to the hourly/monthly cost of service repairs, the process of removing defaced equipment parts involves dismantling the entire fuel dispenser in order to remove and replace the glass or LCD surface underneath. It's why our customers had to keep replacing their pump graphics as well.
Precision cut for each fuel dispenser display, Dispenser Shield® protective overlays can be economically replaced one at a time while leaving the underlying surface intact and undamaged. As an added bonus, Dispenser Shield® is only a fraction of the cost of glass replacement, making your wallet feel more protected too.
No. 3: DOWN TIME
In today's economy, every dollar makes a difference. The smaller your service station, the more devastating a decommissioned fuel dispenser can be. Repairs and the purchase of replacement parts can take anywhere between a few hours to a few days, crippling the amount of potential customers your station is able to serve during that time and creating an unpleasant, congested environment.
Installation and removal can be performed faster than the time it takes a customer to fill up their tank, maximizing potential customer flow for c-store retailers, and increasing sales at the pump.
No. 4: LOST CUSTOMERS
We've all driven past opposing gas stations and chosen the one that's more brightly lit with cleaner looking facilities. Unsightly vandalism not only attracts further crime, but it discourages potential customers from visiting your station and more importantly, from shopping in your convenience store.
At less than $30 per dispenser, on-site staff can instantly remove any visible signs of graffiti, effortlessly creating an inviting setting that not only encourages customers to shop in your c-store, but also decreases recurring vandalism over time.
We wanted to help retailers defend their businesses against vandalism without the hefty price tag that usually comes with it and we'd love for you to try it out yourself to determine how beneficial Dispenser Shield® would be for your new business.
When starting a new business, market research and industry education are critical first steps. Luckily, the internet makes research today a whole lot easier. To get you started, we've listed a few excellent resources below. Sign up for their forums to learn directly from the community!
- C Square - The "town square" for c-store retailers.
- Convenience Store News - The industry's #1 news publication.
- Convenience Store Products - Everything you need to know about c-store goods.
- NACS // The National Association for Convenience & Fuel Retailing
Information is power. Share the knowledge!
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